IKEA Blin
A web application to make pancakes released on the national Maslenitsa festival. The application allowed users to upload their pictures from social networks and have the family man from the IKEA commercial make a pancake in the form of the uploaded picture. The resulting picture could then be shared with friends on Facebook or Vkontakte, ultimately producing more than 75 000 pancakes only in the first week.
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- What was done
- Web Development
- Design
- Social Network
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- Development
- Boris Golovnev
- Pavel Skorynin
- Management
- Dmitry Ogorodnikov
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- Design
- Alex Bystrov
- Olga Narizhnaya
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Agency:
Instinct (BBDO)